I’m happy to be teaching another pop-up class this quarter at the d.school. Co-teachers, Carissa Carter, Scott Witthoft and I will explore alternative ways to get to the meaning and insights that are the lifeblood of innovative products.


You can’t get to breakthrough innovation by being safe. Artists are versed in going to vulnerable places in search of meaning, truth, and beauty. This class will approach a design problem from an artist’s perspective and utilize design thinking as a way to enhance the craft, aesthetics, meaning and ability to provoke thought. Students will make objects using a highly constrained medium in response to a topic area. We will then discuss the artifacts and explore the connection between design thinking and the creative process. No prior artistic ability is required for the class, but you will need to come prepared to think with your hands and explore objects and challenges in new ways.

November 4, 5, 6th


Studio 1



DSC02057-800I’m excited to announce that we’ve finally launched Hummus Apparel. I’m one of the c0-founders. I’ve been working on this with two friends from work on our nights and weekends. After a ton of prototypes, epic fails and a whole lot of fun, we launched our first major product, the Booyah Belt.

We’re pretty excited about it.

Please support us and help spread the hummus!

shed-studioFor some context, I am launching an apparel company with a few friends from work. It’s been a ton of work, really fun, and more educational than I expected.
A few nights ago I was sewing the samples for our first major prototype. Ordinarily working late when I could be inside with my partner would be a drag. But this work is different. For me, the act of making, and more specifically, sewing, connects me to so many people that I love. There’s my mom, the quilter, who first taught me how to sew.  My dad’s side of the family who weathered the depression by making blouses. Gaza Bowen, who taught me how to make shoes as well as what it means to truly be an artist and craftsperson. My friends from grad school who continually inspire me with their wit and creativity.  As the sewing machine beats out it’s rhythm, I feel that all those folks are there with me. And it’s pretty great to feel that connected.

lasting-boot a video by tmaiorana on Flickr.

Time-lapse of a lasting a prototype boot that I’m working on for my father.

Do you want to be a pattern engineer at Nike? I’m sure it would be great experience and a ton of fun. I was recently contacted by a recruiter there who asked if I’d spread the word so I thought I’d oblige. A summary of the job description is below and you can see the full list of qualifications here. Good luck!

Pattern Engineer (Footwear):  In-House Manufacturing



As our Pattern Engineer for our In-House Manufacturing team, you’ll have the opportunity to be an integral part and help develop innovative new techniques for footwear manufacturing. You’ll be looked upon to collaborate with design, manufacturing, and process engineering to help shape footwear designs in a method to minimize labor, maximize quality, and optimize yields. You’ll make pattern grading decisions based on alternatives/options generated during these collaborations, contribute to product designs as it relates to manufacturability, and team with the engineers to lead original and complex projects from conception to completion including initial pattern concepts through a fully graded pattern design. You’ll assist and lead cross-functional teams to troubleshoot, document, and improve existing production processes by applying a range of innovative pattern design alternatives or options applicable to manufacturing processes, including machinery, components, tooling and facilities. You’ll also participate on CAD project teams by prioritizing and completing individual responsibilities to develop, design, and document equipment (mechanical, electrical, pneumatic and hydraulic systems), as well as complex multi-process, matched tool sets for manufacturing processes. You’ll facilitate projects and interface with machine operators, machinists, vendors and any other disciplines as required to meet project deadlines. In addition, you’ll configure and translate CAD software and document packages to meet internal and external needs.

Just got back from Amsterdam where I was at Picnic 2010 along with fellow d.schoolers Scott Witthoft, Erica Estrada and Jeremy Utley. Special thanks to the folks at THNK for being such gracious hosts, creating provocative conversations and “typical” Dutch food.  There’s a write up of the exercise here.

I’ve been having some fun with Illustrator lately. Mostly just messing around with some different effects. Here’s two pieces that were inspired by some friends.

(it’s an inside joke that I wished I’d thought of)

I owe my partner and her sister for this idea. It was a so much fun and a good excuse to learn some new tools. I also feel indebted to Tina Fey. I don’t know if I’ll ever be able to thank her enough for exposing the craziness of Sarah Palin. I know this is late in so many ways, but still, thanks Tina!

Well. I’m getting some stuff out of the way in order to start generating the work for early spring. I ordered some more prints for the type series I may include. I also got some duct tape in order to make a dress forme, but for a guy. So, what, Suit Forme? Then last night I found a great deal on a basic sewing machine. $60! VM looked at me like I was crazy when I told her I needed to get one.

“But don’t you already own like 20?”

“Yeah, but those are for leather. I can’t prototype with those.”

She then gave me that you’re-crazy-but-I-love-you smile. I deserved it.

I’m still not exactly sure what I want to produce for this show. A bunch of type related pieces would be simplest since I’ve done them before. But I’m also thinking about shoes and apparrel that has to do with emotional safety. Another idea is to completely deconstruct and glorify the process of making shoes. Showing each step. It might be a great teaching tool, but could be more like a museum piece than I’d like it to be. Going to a very different place, I was also thinking of doing something that would be a different sort of mapping of the bay. Everywhere I paddle, I could log wind speed, tides/currents and pollution levels. It’s not quite there yet, but the most interesting aspect of that is the fact that the process of creation is also something that will keep me sane, mainly exercise.

I’d like to keep it contained so viewers don’t have to work too hard to find the theme but divergent enough to keep it exciting. Clearly, I’m still working through exactly what I’m going to build.

More oftent than I’d like to admit, I see something like this that I’d wish I’d thought of. I love that it offers the power and structure of type with the playfulness of organic fabrics. Now, I just want to see the physical version of it.

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