All I want to be is a person who makes things
and thinks about them.

- John Maeda

My name is Tom Maiorana.(may-or-AHN-ah). I grew up on Long Island. I don’t have an accent, but I can fake one pretty well. Now I live in Oakland, California with my partner, and our dog and two cats.

I am the founder and principal at Red Cover Studios, LLC. We help organizations develop future products and design thinking capabilities.

I am also the co-founder and Chief Creative Officer of Hummus Apparel and a Guest Lecturer at the Hasso Plattner Institute of Design (the 

I have an MFA in Design from Stanford University.

Other places to find me:




Hummus Apparel

Speaking and Publications:

Make Space: How to Set the Stage for Creative Collaboration; By Scott Doorley and Scott Witthoft (Contributing Author)

2011, 2009, 2008 Maker Faire, Instructional Workshops

How to make a pair of ballet flats, lasts other shoe making techniques.

HOW Magazine - 2010 March/April Issue

My Best Work by Jennifer Bove. Featuring the Kicker Conference Phone we developed.

PICNIC, Amsterdam –2010

Design Thinking Workshop in association with THNK.

2009 IDEA (International Design Excellence Award) Category: Interactive Product Experiences

The work I did on the User Interface for Adobe’s Creative Suite 4 was selected as a winner in its category.

South by Southwest (SXSW) - 2009

Collision or Collaboration: The Secret To Design Studio Bliss

Core Conversation with Jennifer Bove on the benefits of collaboration within a creative environment.

Craft Magazine: Volume 07

Feature article on how to modify shoes in order to make your own.

Graphically Speaking: A Visual Lexicon, By Lisa Buchanan (2002)

(HOW Design-Publisher 2002) Published in this anthology of design styles.


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