All I want to be is a person who makes things
and thinks about them.

- John Maeda

My name is Tom Maiorana.(may-or-AHN-ah). I grew up on Long Island. I don’t have an accent, but I can fake one pretty well. Now I live in Oakland, California with my partner, and our dog and two cats.

I am the founder and principal at Red Cover Studios, LLC. We help organizations develop future products and design thinking capabilities.

I am also the co-founder and Chief Creative Officer of Hummus Apparel and a Guest Lecturer at the Hasso Plattner Institute of Design (the 

I have an MFA in Design from Stanford University.

Other places to find me:




Hummus Apparel

Speaking and Publications:

Make Space: How to Set the Stage for Creative Collaboration; By Scott Doorley and Scott Witthoft (Contributing Author)

2011, 2009, 2008 Maker Faire, Instructional Workshops

How to make a pair of ballet flats, lasts other shoe making techniques.

HOW Magazine - 2010 March/April Issue

My Best Work by Jennifer Bove. Featuring the Kicker Conference Phone we developed.

PICNIC, Amsterdam -2010

Design Thinking Workshop in association with THNK.

2009 IDEA (International Design Excellence Award) Category: Interactive Product Experiences

The work I did on the User Interface for Adobe’s Creative Suite 4 was selected as a winner in its category.

South by Southwest (SXSW) - 2009

Collision or Collaboration: The Secret To Design Studio Bliss

Core Conversation with Jennifer Bove on the benefits of collaboration within a creative environment.

Craft Magazine: Volume 07

Feature article on how to modify shoes in order to make your own.

Graphically Speaking: A Visual Lexicon, By Lisa Buchanan (2002)

(HOW Design-Publisher 2002) Published in this anthology of design styles.


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